Doing things differently controller led
At Chhaya Consulting, we pride ourselves on being more than just an accounting firm—we are a boutique firm with a unique, controller-led approach, dedicated to supporting startups across a wide range of industries. Based in New York, at the heart of the city’s vibrant startup and venture capital scene, we are female-founded and deeply experienced in helping businesses thrive.
A Boutique firm with
Startup Expertise
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“After leading accounting teams at Braze, Warby Parker, and other high-growth startups over a decade, I launched Chhaya Consulting to help fix the accounting gap between ‘startup’ and ‘scaleup.’ I witnessed firsthand how a strong accounting foundation was paramount to helping founders and finance leaders address critical business issues, from managing cash to understanding unit economics to helping close the next raise.”
– Anushka Chhaya, CPA & Founder
About Anushka
Anushka started her career as a public auditor at Deloitte working in their technology & media group and focusing her time on Fortune 500 clients. After her time in public accounting, Anushka led accounting for multiple VC-backed startups from seed through IPO. Most notably, she established the accounting team at Braze (BRZE) as Assistant Controller from their Series B to Series F, helped take Warby Parker (WRBY) public as Assistant Controller from their Series F through IPO, and served as Controller at Jetblack, a seed-stage startup launched from Walmart’s incubator.
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Her expertise ranges from building an accounting function from the ground up, managing inventory, running audit preparation, supporting public company readiness, and implementing SOX controls. She is an industry expert in both retail (in-store & e-comm) and technology (SaaS) for companies of all sizes.
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She is an expert in Quickbooks Online, NetSuite, Bill.com, Coupa, Expensify and Oracle, and has personally implemented large scale ERP projects from start to finish. She has also managed and led accounting teams which have encompassed A/P, A/R, Collections, General Ledger and Financial Reporting.
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Anushka currently lives in Brooklyn with her family.
